The Search Engines Wish to Be an Authors
Search engines have outgrown their role today. Especially Google. It has grown from a simple search engine into something completely different. Most of the major ones have decided to become authors without creating anything. AI technology borrows your content, breaks it down, mixes it up, and presents it as its own answers. The author’s article becomes the raw material, and their SERP becomes the final product. And that’s when the search engine stops being an intermediary and starts playing the role of creator. The result is grotesque: traffic from search…
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