What is SERP, Zero-Click Searches, and why is it a serious threat to copyright
Although traffic to websites may be increasing, visits from Google are often declining. The reason? Zero-click searches – searches where the user gets the answer directly on the SERP results page without clicking on the source. SERP is a trend that takes traffic away from authors, but at the same time uses their content. What are zero-click searches? Featured snippets: an excerpt from your page is displayed directly in the SERP. Knowledge panels: a combination of data from multiple sources, often without clear attribution. People also ask: questions and…
Read More